
WHO SHOULD ATTEND
CONFERENCE BENEFITS
Change your approach to your sales force, customers and find your future commercial model
Global Commercial Effectiveness Summit 21st - 22nd May 2025, Madrid, Spain organized by KP-Morgan #kpmglobals brings the professional views of Commercial, Customers experience and sales force experts together under one roof.
To exchange their knowledge, experience, cutting-edge ideas and reveal the challenges for the implementing the best commercial models, achieving customers excellence, improving the sale operations, future selling & commercial model evolution in challenging and competitive market.
A new wave for commercial effectiveness, Impact of technologies in healthcare innovation (such IoT, AI, mobile and digital initiative), Pharmacy Chain Excellence, Customer Value Creation, SFE Optimization, OpEx, integration CRM into territory management, MCM, Launch a brand effectively in these times with mainly digital engagement methods, Account and Omnichannel approach, Tender Excellence and account management approach, Access into commercial activities, measuring performance techniques alongside with people engagement, Customer journeys and multiple touch points and e-Capabilities innovation within commercial and sales force environment.
For your group discount code contact, Stephen.Patel@kpmglobals.com

You should not miss this annual opportunity if you are - Chiefs, Directors, Heads, Senior Manager, Leaders and Executives from:
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Executive Management Boards
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Strategy and Business Development
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Commercial Excellence & Effectiveness, Customer Experience/ Excellence
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Marketing and Business Units
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Sales Force
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Sales and Marketing Operations
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Market Access
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Sales
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Group Product Strategy/ Management
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PMO
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Business Planning/ Intelligence/ Support
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Business Analysts
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CRM
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KAM
For group discounts and complete details contact us.

OVERVIEW
Opportunity to meet top expert and decision makers from Pharma, Biotech, Medical Devices, Clinical Sites and CROs industry under one Roof
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Get engaged with the professionals from leading industries
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20+ Keynote Sessions
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5+ Workshop sessions
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Round Table Discussions – Brain storming
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Panel Discussions – Interact Directly with the Panellists to raise your challenges
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More than 10 Case Studies presenting by the top experts from across the industry
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13+ hours Networking Opportunity
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Benchmarking Opportunities
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One-to-one interactions
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Tea/Coffee Breaks, Social Events and Cocktail Reception
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.…and much more!



About KP-Morgan Group
KP Morgan specializes in clinical trials, SFE, commercial excellence and Healthcare innovation events, hosting events in various locations such as Canada, USA, Europe and Dubai.
KP-Morgan Conferences have provided platforms for debate across many industry sectors including: Telecommunication, banking & financial services, retail and FMCG, investments, pharmaceuticals, IT, chemical & petro chemical.
Many argue that the innovation process cannot be managed because innovation is supposed to be about creativity and cannot be predicted. We believe in KP-Morgan that Innovation is not only about being creative and inventive; innovation is a collaborative process where ideas are taken and managed through to value-adding market introduction.
The consistent high quality of our events has given rise to a reputation for excellence, ensuring that KP-Morgan conferences provide the most fertile ground for participants to gain up-to-the-minute market intelligence and invaluable opportunities to network and generate new business.
AGENDA: TOPICS AT GLANCE
Keynote Presentation, Interactive Discussions, Case Studies, Brain Storming and Round Table Discussions

Business OPEX, SFE, Commercial and Customer Excellence
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Healthcare Innovation – Emerging Technologies & Business Models
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AI-Driven Business Operations, CRM & Commercial Effectiveness
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Digital Transformation in Healthcare & Pharma
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Marketing & Sales Operations – Achieving Omnichannel Success
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Regulatory & Market Access Challenges in a Digital World
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Marketing Excellence in the Era of Digital Commerce
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Business Intelligence: New Trends in SFE/FFE
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AI & Machine Learning for Sales Force Optimization
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Hybrid Sales Models – Adapting to the Future of Healthcare Engagement
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Training and Leadership
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Change Management: Impact on Organizational Changes
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How to evolve brand management to drive business value
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Launching a brand effectively in with mainly digital engagement methods
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Redefining Digital Commerce
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The Future of Field Force & Digital Selling Models
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Data Science & Business Intelligence for Growth Acceleration
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Bridging Commercial & Medical Teams for Better Stakeholder Engagement
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Data-Driven Decision Making – Unlocking Business Insights for Growth
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The Role of Predictive Analytics in Healthcare Commercial Strategies
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Business 4.0: Customer Centic
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Customer Excellence: Personalization & Data-Driven Engagement
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Enhancing CRM & Customer Insights for Better Engagement
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Using customer insights for Launch
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excellence
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How to enhance sales efforts by operational efficiency(Remote Detailing, eDetailing, Health Enterprises, use of Apps etc)


Unlimited
Networking
Opportunities
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Cocktail Reception
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Business Lunches
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Tea/Coffee Networking
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Group Discussions
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Panel Discussions
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Dedicated Members LinkedIN Group Networking
Healthcare TECHNOLOGIES & Innovation
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How Technology & Real-time Data Can Enable Success.
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Role of wearables, AIs, Digitalisation, eHealth in healthcare innovation
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How to translate technology/databases knowledge into engagement of HCPs
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Innovation in Technologies and Business Models
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Omni-channel approach
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Train your ChatGPT

Luca Aletti
Sales Effectiveness Manager
Seiko Optical Italia

Taylor Thorne
Consultant
Thorne Consulting

Stefan Tunrwald
Founder & CEO
CEEEcon GmbH

Manuel de Sousa
Commercial Lead Portugal - Biosimilars Business Unit
UCB

Aleksandar Ruzicic
Chairman & CEO
Almasan AG

Christina Apruzzese
Senior product manager
Recordati

Stefan Flueckiger
Managing Partner
FFI Ventures GmbH

Jesús Elzaurdia
Business Unit Senior Director Hospitals & Primary Care
Teva Pharmaceuticals

Tamer Shawky
Senior Director - EMEA
Johnson & Johnson

Selim Sariyerli
Former Global Commercial Business Partner Principal Analyst

Margarita Saakova
Global Head of Launch
Alexion Pharmaceuticals

Georgina González Sanz
ACM Medtronic Director
Medtronic

João Tiago Teixeira
Head of Sales Pharma Portugal
Reckitt

Marisa Placios
Iberia BU Director
SOLTA Medical
Aesthetics

Mark Bradley
CEO & Founder
PeopleWith

Danilo Jaccarino
Global Commercial Performance Lead
Grunenthal
TBC

TBA
Angelini Pharma

TBA
Not Disclosed

TBA
Panelist

TBA
Panelist
SPEAKERS AND PARTNERS
Well known industry leader and emerging talents
Featured Speakers 2025

REGISTER
Basic
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One Entry Pass to in-person Two days conference
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Conference Material
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Business Lunch
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Tea and snacks
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Cocktail Reception
Premium
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Two Entry Passes to Two days conference and pre-conference workshop
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One complimentary pass
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Business Lunch
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Tea and snacks
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Cocktail Reception
VENUE
Madrid Spain