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21st - 22nd May 2025 | Madrid

13th annual Global Commercial Effectiveness Summit

WHO SHOULD ATTEND

CONFERENCE BENEFITS

Change your approach to your sales force, customers and find your future commercial model

Global Commercial Effectiveness Summit 21st - 22nd May  2025, Madrid, Spain organized by KP-Morgan #kpmglobals brings the professional views of Commercial, Customers experience and sales force experts together under one roof.
To exchange their knowledge, experience, cutting-edge ideas and reveal the challenges for the implementing the best commercial models, achieving customers excellence, improving the sale operations, future selling & commercial model evolution in challenging and competitive market.

A new wave for commercial effectiveness, Impact of technologies in healthcare innovation (such IoT, AI, mobile and digital initiative), Pharmacy Chain Excellence, Customer Value Creation, SFE Optimization, OpEx, integration CRM into territory management, MCM, Launch a brand effectively in these times with mainly digital engagement methods, Account and Omnichannel approach, Tender Excellence and account management approach, Access into commercial activities, measuring performance techniques alongside with people engagement, Customer journeys and multiple touch points and e-Capabilities innovation within commercial and sales force environment.

For your group discount code contact, Stephen.Patel@kpmglobals.com

Conference
You should not miss this annual opportunity if you are - Chiefs, Directors, Heads, Senior Manager, Leaders and Executives from:
  • Executive Management Boards

  • Strategy and Business Development

  • Commercial Excellence & Effectiveness, Customer Experience/ Excellence

  • Marketing and Business Units

  • Sales Force

  • Sales and Marketing Operations

  • Market Access

  • Sales

  • Group Product Strategy/ Management

  • PMO

  • Business Planning/ Intelligence/ Support

  • Business Analysts

  • CRM

  • KAM

For group discounts and complete details contact us.

OVERVIEW

Opportunity to meet top expert and decision makers from Pharma, Biotech, Medical Devices, Clinical Sites and CROs industry under one Roof
  • Get engaged with the professionals from leading industries

  • 20+ Keynote Sessions

  • 5+ Workshop sessions

  • Round Table Discussions – Brain storming

  • Panel Discussions – Interact Directly with the Panellists to raise your challenges

  • More than 10 Case Studies presenting by the top experts from across the industry

  • 13+ hours Networking Opportunity

  • Benchmarking Opportunities

  • One-to-one interactions

  • Tea/Coffee Breaks, Social Events and Cocktail Reception

  • .…and much more!

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Conference hall

About KP-Morgan Group

KP Morgan specializes in clinical trials, SFE, commercial excellence and Healthcare innovation events, hosting events in various locations such as Canada, USA, Europe and Dubai.

KP-Morgan Conferences have provided platforms for debate across many industry sectors including: Telecommunication, banking & financial services, retail and FMCG, investments, pharmaceuticals, IT, chemical & petro chemical.

Many argue that the innovation process cannot be managed because innovation is supposed to be about creativity and cannot be predicted. We believe in KP-Morgan that Innovation is not only about being creative and inventive; innovation is a collaborative process where ideas are taken and managed through to value-adding market introduction.

The consistent high quality of our events has given rise to a reputation for excellence, ensuring that KP-Morgan conferences provide the most fertile ground for participants to gain up-to-the-minute market intelligence and invaluable opportunities to network and generate new business.

AGENDA: TOPICS AT GLANCE

Keynote Presentation, Interactive Discussions, Case Studies, Brain Storming and Round Table Discussions

Conference
Business OPEX, SFE, Commercial and Customer Excellence
  • Healthcare Innovation – Emerging Technologies & Business Models

  • AI-Driven Business Operations, CRM & Commercial Effectiveness

  • Digital Transformation in Healthcare & Pharma

  • Marketing & Sales Operations – Achieving Omnichannel Success

  • Regulatory & Market Access Challenges in a Digital World

  • Marketing Excellence in the Era of Digital Commerce

  • Business Intelligence: New Trends in SFE/FFE

  • AI & Machine Learning for Sales Force Optimization

  • Hybrid Sales Models – Adapting to the Future of Healthcare Engagement

  • Training and Leadership

  • Change Management: Impact on Organizational Changes

  • How to evolve brand management to drive business value

  • Launching a brand effectively in with mainly digital engagement methods

  • Redefining Digital Commerce

  • The Future of Field Force & Digital Selling Models

  • Data Science & Business Intelligence for Growth Acceleration

  • Bridging Commercial & Medical Teams for Better Stakeholder Engagement

  • Data-Driven Decision Making – Unlocking Business Insights for Growth

  • The Role of Predictive Analytics in Healthcare Commercial Strategies

  • Business 4.0: Customer Centic

  • Customer Excellence: Personalization & Data-Driven Engagement

  • Enhancing CRM & Customer Insights for Better Engagement

  • Using customer insights for Launch

  • excellence

  • How to enhance sales efforts by operational efficiency(Remote Detailing, eDetailing, Health Enterprises, use of Apps etc)

Conference
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Unlimited 

Networking

Opportunities

  • Cocktail Reception

  • Business Lunches

  • Tea/Coffee Networking

  • Group Discussions

  • Panel Discussions

  • Dedicated Members LinkedIN Group Networking

Healthcare TECHNOLOGIES & Innovation

  • How Technology & Real-time Data Can Enable Success.

  • Role of wearables, AIs, Digitalisation, eHealth in healthcare innovation

  • How to translate technology/databases knowledge into engagement of HCPs

  •  Innovation in Technologies and Business Models 

  • Omni-channel approach

  • Train your ChatGPT

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Luca Aletti 

Sales Effectiveness Manager

Seiko Optical Italia     

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Taylor Thorne

Consultant

Thorne Consulting

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Stefan Tunrwald

Founder & CEO

CEEEcon GmbH

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Manuel de Sousa

Commercial Lead Portugal - Biosimilars Business Unit

UCB

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Aleksandar Ruzicic

Chairman & CEO

Almasan AG

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Christina Apruzzese

Senior product manager

Recordati

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Stefan Flueckiger

Managing Partner

FFI Ventures GmbH

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Jesús Elzaurdia

Business Unit Senior Director Hospitals & Primary Care

Teva Pharmaceuticals

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Tamer Shawky

Senior Director - EMEA

Johnson & Johnson

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Selim Sariyerli 

Former Global Commercial Business Partner Principal Analyst

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Margarita Saakova    

Global Head of Launch

Alexion Pharmaceuticals

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Georgina González Sanz 

ACM Medtronic Director

Medtronic

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João Tiago Teixeira

Head of Sales Pharma Portugal 

Reckitt

Marisa Placios

Iberia BU Director

SOLTA Medical 

Aesthetics

Mark Bradley

CEO & Founder

PeopleWith

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Danilo Jaccarino

Global Commercial Performance Lead 

Grunenthal

TBC

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TBA

Angelini Pharma

TBA

Not Disclosed

TBA

Panelist

TBA

Panelist

SPEAKERS AND PARTNERS

Well known industry leader and emerging talents

Featured Speakers 2025

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REGISTER

Basic
  • One Entry Pass to in-person Two days conference

  • Conference Material

  • Business Lunch

  • Tea and snacks

  • Cocktail Reception

Premium
  • Two Entry Passes to Two days conference and pre-conference workshop

  • One complimentary pass

  • Business Lunch

  • Tea and snacks

  • Cocktail Reception

Gold
  • One Entry Pass to in-person Two days conference

  • Two-night Accommodation

  • Certificate of Attendance

  • Conference Material

  • Business Lunch

  • Tea and snacks

  • Cocktail Reception

VENUE

Madrid Spain

CONTACT US

Got a question?

STEPHEN PATEL

Telephone: +12675156114

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